Reflections on Three

At Three I launched the Samsung Galaxy S and the Samsung Omnia 7 Windows device as well as supporting the Director of Handsets . Three have come along way and their network is fantastic. It has the fastest downloads I’ve seen in the UK. Now Three has the opportunity of re-launching its brand and values for customers. Good luck Three!

Reflections on Vodafone

What a fantastic corporate brand and a huge drive to get into O2′s space. I managed the consumer browsing platform and whilst there we drove usage of browsing, ARPU and repeat usage sky high. What a great opportunity to work with some budget and heuristic design to create a compelling browsing experience across devices from 2002 to 2007. Great contract and great output. Thanks Vodafone

Reflections on O2

What a fantastic brand O2 have and how they leverage it to make “Happy and loyal” customers. I guess it is only when you work for their competitors do you realise the value of it and how they strive to mimic it. When I worked there we created the O2 branded devices from the very successful X1i device to the iconic O2 Cocoon which was launched at the same time the O2 venue launched. A challenging time designing new user interfaces, taking 3D models to the next stage of development . The task was is to make a differentiated product that was competitive and had quality software on board. Hard work but worth the effort.