MASSIVE MOBILE a privately held professional services company that works with Internet, Mobile Operator and Mobile Device manufacturers to take new products and services to market launched today in London, England. “The vision for MASSIVE is simple, to deliver MASSIVE results for companies short on resource and innovation for their products and services. The challenge today is that average products or services don’t compete. One size of service does not fit all. The market has changed and consumers want their niche interests to be met. Large corporate companies are struggling to launch multiple variants of the same service and therefore missing out on the new markets being created daily. New customer segmentation models exist and companies aren’t moving on from the old ones. Propositions can’t be just good anymore, they have to be fantastic. This is where MASSIVE can help.” says Brian Turner Director of MASSIVE.